Average Reviews:
(More customer reviews)I am a professional marketing manager, and this product was a great disappointment. We purchased it because of the great reviews, but I found it to be very cumbersome. The entire program is created in some sort of Web design software, and your documents are formatted in HTML. If you do not like the plain-jane layout that it offers you, YOU MUST GO IN AND EDIT THE HTML CODE to change it. In addition, the entire program was designed around marketing PRODUCTS so if you have a service based industry, or combination, you will spend great amounts of time deleting and adding categories. I finally gave up on the program and transferred everything over to Word. The only thing good about this software is the samples it provides, which I could have obtained free from a textbook. I wish I had my money back.
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Marketing Plan Pro 2003 features everything you need to write a detailed marketing plan quickly. Built-in PlanWizard walks you through creation of the plan, and forecasting worksheets help you plan out your revenue and expenses for each program. Build your strategy and implement it. Include your own graphics, automatically develop full-color, 3-D charts, and complete Microsoft Excel-like financials. Then run the numbers using the thousands of built-in industry profiles. Marketing Plan Pro includes 70 sample marketing plans.
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